← Back to all articles
·7 min read

Landscape Architect Fee Proposal Template + Writing Guide

A practical template for writing landscape architecture fee proposals that win work and protect your firm. Covers scope structure, fee methods (fixed vs hourly vs percentage), phase breakdowns, exclusions, and the clauses that prevent scope creep.

A well-written fee proposal wins work and protects your firm from scope creep. A sloppy one loses bids or — worse — wins projects that lose money. This guide walks through the structure of a strong landscape architecture fee proposal, with a copy-paste template you can adapt.

What a fee proposal actually is

A fee proposal is a short document (usually 2–5 pages) sent to a prospective client after a scope conversation. It formalizes:

  1. What the firm will do (scope of work)
  2. What the firm will NOT do (exclusions)
  3. How the firm will bill (fee structure)
  4. When payments are due (payment schedule)
  5. What happens if scope changes (change order process)

It's not the full contract — that comes later (AIA B141 or equivalent, or a simple services agreement). The fee proposal is the alignment document clients sign off on before contracts are drafted.

Anatomy of a strong proposal

1. Opening (short and direct)

Re: Canyon Creek Master Plan — Landscape Architecture Services

Dear [Client Name],

Thank you for the opportunity to submit this proposal for landscape architecture services at the Canyon Creek site. Based on our [site visit / conversation] on [date], we've outlined the scope, fees, and schedule below for your review.

Keep the opening to 2–3 sentences. Clients skim proposals — they don't want a novel.

2. Project understanding (proves you listened)

A 3–5 sentence paragraph summarizing your understanding of the project:

The project involves the redesign of approximately 2.5 acres of [X] including [Y] and [Z]. The client's priorities are [A], [B], and [C]. Key constraints include [existing grading / budget / deadline / regulatory], and design coordination with [engineer / architect / owner rep] will be required throughout.

This section does two jobs: it shows you were paying attention, and it locks in the scope assumptions you're pricing against.

3. Scope of services (the meat of the proposal)

Organize by phase. Use consistent phase names. Under each phase, list deliverables with bullets.

Example:

Phase 1 — Schematic Design

  • Site analysis and programming summary
  • Two schematic design alternatives with character imagery
  • Preliminary grading and hydrozone concepts
  • Preliminary plant palette (not full schedule)
  • Opinion of probable construction cost (±20%)
  • Client presentation and one round of revisions

Deliverable: SD package for client approval.

Repeat for DD, CD, Bidding (if included), CA (if included), Closeout.

Critical: Each phase should include a deliverable that the client signs off on. This is what triggers billing for the next phase and prevents scope creep.

4. Exclusions (protects your firm)

This is the section that separates pros from amateurs. Explicitly list what's NOT in scope:

Not included in this proposal:

  • Topographic survey (to be provided by owner)
  • Civil engineering, structural engineering, and architectural services
  • Soils / geotechnical investigation
  • Arborist report (can be provided as additional service)
  • Permit application fees (client's responsibility)
  • Construction staking and field layout
  • Irrigation controller programming and post-installation tuning
  • Maintenance during construction or plant establishment period
  • More than [N] site visits during CA phase
  • Revisions beyond [N] rounds per phase

Without an exclusions list, clients will assume your proposal covers everything they can think of. Exclusions are cheap insurance.

5. Fee structure (where the proposal wins or loses)

Three common fee methods. Pick the one that fits the project:

Fixed fee (lump sum)

Best for: well-defined scope, predictable schedule.

Total Professional Services Fee: $48,500

Fee breakdown by phase:

  • Schematic Design: $7,275 (15%)
  • Design Development: $10,670 (22%)
  • Construction Documents: $18,430 (38%)
  • Bidding & Negotiation: $2,425 (5%)
  • Construction Administration: $7,275 (15%)
  • Closeout: $2,425 (5%)

Hourly (time and materials)

Best for: undefined scope, exploratory work, design-build with frequent client changes.

Hourly Rates:

  • Principal: $220/hr
  • Senior Associate: $180/hr
  • Landscape Architect: $150/hr
  • Designer: $120/hr
  • CAD Technician: $100/hr

Fee not to exceed $55,000 without written authorization.

Always include a not-to-exceed cap — clients expect it, and it protects both sides.

Percentage of construction cost

Best for: public projects, developer work, high-uncertainty design costs.

Fee equal to 8% of final construction cost, estimated at $600,000, producing an estimated fee of $48,000. Final fee adjusted based on actual construction cost at closeout.

Less common in private work. Tricky to defend when construction cost balloons for reasons outside your control.

6. Payment schedule

Match payment triggers to deliverables:

Invoicing and Payment:

  • Invoices issued at the completion of each phase
  • Net 30 terms
  • 5% retainer due at contract signing, credited against final invoice
  • Interim invoices may be issued monthly during phases longer than 60 days
  • Past-due invoices beyond 45 days subject to 1.5% monthly service charge

7. Schedule

A rough schedule (not contractually binding, but sets expectations):

Anticipated Schedule:

  • Notice to Proceed: [Date]
  • Schematic Design complete: NTP + 3 weeks
  • Design Development complete: SD approval + 5 weeks
  • Construction Documents complete: DD approval + 8 weeks
  • Bidding period: CD approval + 4 weeks
  • Construction Administration: Construction duration (estimated 6 months)

Note: dependent on timely client review and approvals at each phase.

8. Change order process (prevents scope creep)

Changes in Scope: Any changes to the scope of work outlined above will be documented in a written change order with associated additional fees. No work beyond the outlined scope will proceed without written authorization from the client.

Short, clear, and it sets up the next conversation when something inevitably changes.

9. Acceptance

This proposal is valid for 30 days from the date issued. Acceptance constitutes authorization to proceed with Phase 1 services. A formal services agreement will be issued upon acceptance.


Client signature Date


Print name and title

Keep signature lines simple. Complex contracts come later.

Fee benchmarks — what firms typically charge

As a sanity check, here are typical fee ranges for landscape architecture services as a percentage of construction cost (varies widely by region, firm, and project type):

Project type Fee as % of construction cost
Residential (high-end custom) 12–18%
Residential (production / subdivision) 4–8%
Commercial site work 8–12%
Institutional / public park 8–12%
Master planning (conceptual) Hourly, typically $10K–$50K
Construction-only (no design) 3–6%

If your fee is significantly below these ranges, you're either discounting heavily or something is missing from your scope. If significantly above, make sure the deliverables justify it (specialty expertise, high-touch client service, etc.).

Common fee proposal mistakes

  • No exclusions list. Guarantees scope creep.
  • Lump-sum fee with no phase breakdown. Clients push to pay less at each phase and you lose billing leverage.
  • Hourly with no not-to-exceed. Clients panic when the invoice arrives.
  • Vague deliverables ("construction documents"). Specify what's in the set. "Layout, grading, planting, irrigation, details, and specifications" is much better than "CDs".
  • No revision limit. "One round of revisions per phase" protects you from endless tinkering.
  • Missing CA scope. Many firms forget to price construction administration properly and lose money during CA.
  • Rushing the submission. A proposal sent 24 hours after the site visit feels thoughtful. Same proposal sent 2 weeks later feels deprioritized.

Using Phasewise to generate fee estimates

Phasewise's work plan feature auto-calculates fee estimates from your staff assignments:

  1. Pick the phases for a new project
  2. Assign staff to each phase with allocated hours
  3. The system multiplies hours × billing rate for each person, per phase
  4. Totals roll up to a project-level fee estimate
  5. Compare against your target contract fee and adjust

That's the same math you'd do in a spreadsheet, but it stays synced as you revise staff assignments and updates your variance/burn-rate dashboards automatically.

Related reading


Stop proposing with spreadsheets that don't match your actuals. Phasewise auto-calculates fee estimates from your work plan and tracks burn rate as work progresses. Try it free for 14 days.

proposalsbusiness developmentcontractsfees

Run a landscape architecture firm?

Phasewise handles project phases, budgets, time tracking, submittals, and profitability — so your team can focus on design. Try it free for 14 days.

Start 14-Day Free Trial